Some great tips and ideas to think about as you roll out your marketing plans for 2012

By Brad Tornberg Do you ever ask your customers how they would best like to be contacted by you? How frequently? Have you ever asked what types of information can you provide to them that gives value to your relationship? Offer them an incentive to respond to a survey for a free prize and you may show your customers you respect the value of their tie and promise not to bother them with information that is not relevant. The customer now dictates the relationship and when they are ready to buy. If you provide too much information and marketing at
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Innovation in Customer Service – The Next Frontier

Innovation in Customer Service is the next frontier. Yes products evolve and get easier to use, more efficient and streamlined but what do they do to make the customer experience better? People will use anything that makes life more efficient and are willing to pay for ease, convenience and offerings that cater to their needs, work to fit their lifestyle or circumstances and looks and feels like a personalized experience. Some hotels for example now let you check in and out on a 24 hour rolling basis making it an innovation that directly impacts the customer experience. If the customer
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