Some great tips and ideas to think about as you roll out your marketing plans for 2012

By Brad Tornberg Do you ever ask your customers how they would best like to be contacted by you? How frequently? Have you ever asked what types of information can you provide to them that gives value to your relationship? Offer them an incentive to respond to a survey for a free prize and you may show your customers you respect the value of their tie and promise not to bother them with information that is not relevant. The customer now dictates the relationship and when they are ready to buy. If you provide too much information and marketing at
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Innovation in Customer Service – The Next Frontier

Innovation in Customer Service is the next frontier. Yes products evolve and get easier to use, more efficient and streamlined but what do they do to make the customer experience better? People will use anything that makes life more efficient and are willing to pay for ease, convenience and offerings that cater to their needs, work to fit their lifestyle or circumstances and looks and feels like a personalized experience. Some hotels for example now let you check in and out on a 24 hour rolling basis making it an innovation that directly impacts the customer experience. If the customer
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Manufacturing ERP Software Perspective

I was encouraged the other day when I read the NY times report on how Manufacturing is growing again in the US. Certain products and industries we still continue to dominate and our capital and technology leadership still favor production in the United States. What restricts manufacturing from dominating is in the application software space. With all of the push today towards sexier technology use- social media, internet, etc. there still remains somewhat of a technological lag in terms of Flexibility and ease of use of Core Enterprise Resource Planning (ERP) software systems. The problem isn’t the way calculations are
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Social Media as part of a Marketing System

By Brad Tornberg Now that we all understand the importance of business participation in Social Media the next obvious question becomes now that they know you how do you covert them to eventually become a customer? A prospect who knows you somehow found you – a job well done! Now once they see your fresh content that adds value they will begin to like you and your message follow you or even give you permission to email them important information. Once they begin to see your core differentiator (what makes you different form the competition) and follow your message and
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The Cash Efficiency Cycle and your Business Software

An area of great concern to most business owners is that of cash flow management and optimization of and improvement in the velocity of incoming cash against adding drag to the outflow of cash (slowing the outflow). Some call this the light version of Cash Efficiency Management but as I have found through research on many of the CFO related sites the definition is vague at best since many professionals have their own idea of what makes up Cash Efficiency as it relates to their business. One thing is for sure and that is the software you run your business
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Business Fitness Introduction

Business Fitness (Part 1) – By Brad Tornberg As the end of the year quickly approaches we all begin the time honored tradition of reflecting on the past year and thinking about plans for the New Year. Most people think in terms of their own self-improvement (such as losing weight or networking more with others). While individual goals are of key importance to one’s success, how many business people look at their business in the same manner? Business is a competitive sport. You need to have a good team around you with a few superstars to win. The business has
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Vendor Management and ERP Upgrades – Don’t learn the hard way.

It amazes me that after 30 years in the technology industry the weakest link on my chain when it comes to project management is still managing the vendor. It makes sense that this is an area of major concern and risk for many projects and worthy of a discussion and some feedback from my readers. Vendor Risk is tough to mitigate. You can check vendors references, you can delay payment (progress payments) to the vendor based upon performance, you can add guarantees until the cows come home but what I have found is Vendors are like contracts; they only apply
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Reflections on Penn State, the Eagles and Social Media

The revelations over the last week concerning Penn State is a sad story that in one single event brought down one of the best known brands in our country – the squeaky clean brand called “Penn State”. Yes it’s still a great academic institution and yes they will survive this disaster because there are so many successful graduates in our business community that will see that it does get fixed but it points out a few things that are worth mentioning in terms of brand and social media. I used to have a boss who always said – one atta
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NY Business Expo!

Members & Colleagues – ATTEND THE BUSINESS EVENT OF THE YEAR 4 FREE! 6th Annual New England XPO For Business (Nov. 16th @ Javits Convention Center) REGISTER NOW = http://bit.ly/c05XVx 15,000+ Executives / 300 Exhibits / 40+ Workshops / National Keynotes
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Social CRM – The True Picture of What Your Customer Thinks

Customer Relationship management Solutions tend to track  transactional related information from your customers. It tells you what they  purchased, what their interests are, what buying patterns they may have and a  variety of other metrics that help you anticipate what and when the customer is  interested in when it comes to your company and products. Social media allows you to integrate what the customers are  saying as well as look at the transactional data to get a better picture of the  customer (and prospect) overall. It means gathering all of the social data from  all the social sites and then
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