CRM and Small Business Marketing: It’s a Progressive Relationship

Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM system needs to be managed effectively to be sure that you can cater to that return customer base as effectively, and as often, as you can. The question for most small business owners is, how? You and your staff painstakingly manage your client records in a timely fashion, you know all you need to know about their needs and they
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Take Control of your Daily Operations to Bring Back the American Manufacturing Sector

With all the conversation going on about a potential return to strength for the US Manufacturing industry, I found a point of contention and formed a rebuttal to a post by Thomas C. Gibson of Kennett Square, Pa., a retiree from marketing management at DuPont Co. on the www.delawareonline.com website. Here are some snippets from his post: “We have become so immune to seeing labels such as “Made in China” and “Made in Indonesia” on the products we buy that we accept them as the norm. We welcome the lower prices of the imports as a good thing; forgetting about
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‘Tis the Season to Think about Change – for your Business

The vacation time is being used; offices and desks are becoming more and more vacant from mid- December on. Staff and employees tend to use the end of the year as a mini-vacation time, taking a break to enjoy the events of the season. Emails and meetings will be light, budgets have been discussed and set and executives have the time to assess the potential the business has for the next year. US Manufacturing is poised for a strong return in the coming year, and the estimated manufacturing technology consumption shows that business owners are utilizing the powerful tools and
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Is your Manufacturing Business Ready to Compete?

It seems that the long-awaited rebirth of American manufacturing is on the verge of becoming a reality. Recent news of potential increases in jobs due to the adopted tax breaks for US manufacturing companies coupled with the increases in manufacturing technology usage to 83.2% are both driving factors to a potential increases in the overall profitability of the US manufacturing sector. The proposed tax breaks being discussed in Washington could be the financial cushion manufacturing businesses need to move ahead in the coming year. According to the New York Times, “Joint Committee on Taxation estimated that about $75 billion of
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2011 Shows Real Promise for US Manufacturing Growth

Continuing the slow climb of the last year, 2011 is forming up to show very real and measurable growth in the next year. According to a recent forecast by the Institute for Supply Management, “Revenue in the non-manufacturing sector, which comprises mostly service sector businesses, is expected to increase by 3.4 percent next year. ‘While 2010 has been a year of recovery in manufacturing, our forecast sees improvements in both investment and employment in 2011,’ said Norbert J. Ore, chairman of the ISM Manufacturing Business Survey Committee. Capital investment in the factory sector should jump by 14.5 percent next year,
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Budget Talks? Bring in a Business Consultant to Rebuild your Day to Day Operations

As executives sit down to discuss 2011 budgets for their businesses, one cost-cutting factor that can be overlooked. The processes in any company’s day to day operations may cause a drag on the potential profits. In other words, how your go about their daily jobs may be able to be streamlined for efficiency, creating an enhanced work environment that could elicit higher productivity. Often, budget talks lead to discussions about cutting, cutting marketing options, cutting staff, cutting overtime to create a higher potential for profits in the coming year. The problem with cuts – they can effect employee moral which
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Manufacturing Tech Consumption Continues to Rise

As manufacturing companies across the US try to find solutions to increase productivity and reduce costs, manufacturing technology consumption has increase dramatically. According from statistics from The American Machine Tool Distributions’ Association and the Association for Manufacturing Technology, increases in manufacturing technology consumption jumped more than 66% as of September of this year to almost $400 million. Noted in a recent article from ControlDesign.com, “September 2010 was a watershed in the recovery from the recession of 2008-9,” says Peter Borden, AMTDA president. “The 1,992 units sold this month is the highest number since September of 2008 and demonstrates the resilience
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What is a Business Consultant?

There is a lot of confusion in the corporate world when the discussion turns to consultants. We’ve found that when a client brings us in, they need to have our team explain what a business consultant is. Most business owners are aware of technology consultants and the parts that they play in their organization, but there is a vast difference between an IT consultant to manage your computer network and a business consultant that manages everything else. What is your Business Architecture? In other words, how do the departments, people, processes and technologies at work within your organization fit together
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The Top 3 Key Benefits of CRM for the Healthcare Industry

It’s no secret that healthcare costs and processes are in need of an overhaul, for the benefits of patients and doctors alike. While the government attempts to bring about changes in the downtrodden healthcare industry, another option exists from the perspective of healthcare offices of any size around the US. Customer Relationship Management, CRM offers healthcare providers the potential to manage their practices more effectively which will result in benefits for the providers as well as their patients. Top Three Challenges for the Healthcare Industry Office Efficiency and Record Management Improving Patient Care Balancing Cost and Quality Care CRM’s Answer
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What the Election Results Mean to your Business

According to a recent article from Forbes, the turnover in Congress to a Republican majority offers hope to business owners and supporters of US manufacturing. Both the National Association of Manufacturers and the US Chamber of Commerce supported the Republican bid for the mid-term elections this year, with the goal of revamping taxes and decreases in existing regulations for businesses. “’The picture is really becoming increasingly clear that manufacturers and candidates who support the manufacturing agenda are big winners tonight,’ says Jay Timmons, NAM’s top lobbyist. He noted that important wins for manufacturers include victories by Senate candidates Joe Manchin,
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