The Mobile CRM Explosion

There was an interesting article on www.destinationCRm.com that caught my eye the other day about the quiet explosion of mobile CRM. The article states that while everyone in the CRM space has been focused on the emergence of social CRM (72.3% of those companies that have previously implemented a CRM solution are at least evaluating a social CRM) an emerging trend has quietly taken place within the CRM world – mobile CRM. They point to two specific innovations during the past twelve months that have accelerated the growth in this area: Vendors introduction of methods to send actionable insights and
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The Continuing Evolution of Social Media for Business

There was an interesting article in Destination CRM this week. Basically it confirms the facts that there is a rise in companies in the United States using social media as a means to get new business. The facts are as follows: 50 percent of businesses in the U.S. use Web sites like Twitter to engage, connect with, and inform existing customers. In the U.S., 55 percent of firms encourage their employees to join social networks like LinkedIn and Xing. 38 percent of U.S. companies dedicate up to 20 percent of their marketing budgets to business social networking activities. Globally, the
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Small Businessman’s Alert: Airline Rate Hikes Soar as Customer Service Plummets

Any small business owner who travels for their company has felt the pinch over the last year or more of the rapidly increasing airfare rates, coupled with the now expected baggage fees. In a recent study from MarketTools, the proof of the growing negative feedback from travelling customers, including small business travelers, is in the statistics. Here’s a snippet of their findings: 43 percent of customers are uncomfortable aboard the plane 41 percent are frustrated with ticket prices and fees 34 percent are dissatisfied with in-flight service Social Media has been the medium where many a disgruntled traveler notes their
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CRM and Social Media: Making Progress

My recent trip to the Microsoft Convergence Conference really put into perspective where the futures of business applications are evolving towards. The most obvious two are Cloud Computing and Social Media. Realizing that residual income streams can make as much money as selling software products, Microsoft continues to invest heavily in bringing all of their solutions into the cloud. Showcased at the conference were Azure technologies, integrated into on-premise applications. Connectors taking cloud based data and bringing it into and conversant with applications such as Microsoft CRM and others is allowing installed and heavily leveraged Microsoft users a little flexibility
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It’s All in Who you Know: CRM and Social Media Marketing

We’ve all heard the phrase “It’s WHO you know, not WHAT you know, that matters”, right? Well, that can apply truthfully to your business, at least when you’re talking about building your brand awareness and the leads that follow. Any company has a database of existing, past and prospective clients who represent the bottom line sales potential for that business. Those that use a CRM system, like Microsoft CRM, also know that the key to utilizing those lists of names, addresses, numbers and emails effectively falls to the potential that a strong CRM process offers. When a company maintains their
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Group Catalyst Program – 1: Leverage Your Existing Marketing Assets

Have you been floundering with the right way to approach your marketing plan? Not sure how to pinpoint the Who, What, Where, When and Why of your next business marketing campaign? Waste not, want not, I always say. The first step in our powerful 12-part Group Catalyst Program will help you to identify your existing marketing assets, and help you facilitate a plan of action to make use of what you already have in your marketing arsenal. Customer Relationship Management Database Do you have a compilation of your existing client and prospects recorded in a CRM database? If you do,
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The Fast Paced World CRM and Mobile Marketing

Is your client base made up of busy executives, small business owners or other on-the-go professionals? Maybe you market to consumers? Both of these groups fall into the realm of mobile marketing, and your CRM system is in place to give you the data you need to start a mobile marketing plan. Mobile marketing is a powerful tool for any business interested in keeping their contacts “in the know” about upcoming events, on-location deals or time-sensitive promotions, allowing them to reap the most response for each of their marketing efforts. With the wealth of data available to you in your Customer Relationship
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CRM and Email Marketing

Your contact database in your CRM system isn’t just a list of those all-important names and numbers attached to your clients and prospects; it’s the key to launching a successful email marketing plan. As mentioned in our previous post discussing Getting Specific with your Marketing Target: CRM and Marketing Segmentation, it is the detail with which any company keeps their CRM records that allow that database of contacts to detail the specific target market segments that you may want to reach out to via an email marketing campaign. That being said, we know you have kept copious and detailed notes
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CRM and Marketing Strategy

It’s been discussed how a current customer relationship management system, CRM, can effectively allow the creation of a target market segmentation as the first step of a small business marketing strategy. This segmentation answers the WHO aspect of building a marketing strategy, which then leads us to the WHAT, WHEN and HOW steps. Knowing to whom you plan to market opens the flood gates of possibilities for the rest of the marketing strategy. What do you Plan to Say? Once you select the target market segment you intend to reach out to with your current marketing push, you can decide
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Get Specific with your Marketing Target: CRM and Marketing Segmentation

Our last post covered an overview of the progressive relationship between CRM and your business marketing campaign. Now, we’re going to delve a little further into how CRM records drive effective market segmentation. ___________________________ Selecting your target market for a business marketing campaign is the driver behind both the criteria and the success potential of your marketing goals. In other words, before you can decide what you’re going to promote and how you’re going to promote it, you need to decide who you plan on reaching out to with any particular marketing campaign. Pinpoint your Market Your CRM, customer relationship
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