CRM and Small Business Marketing: It’s a Progressive Relationship

Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM system needs to be managed effectively to be sure that you can cater to that return customer base as effectively, and as often, as you can. The question for most small business owners is, how? You and your staff painstakingly manage your client records in a timely fashion, you know all you need to know about their needs and they
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Take Control of your Daily Operations to Bring Back the American Manufacturing Sector

With all the conversation going on about a potential return to strength for the US Manufacturing industry, I found a point of contention and formed a rebuttal to a post by Thomas C. Gibson of Kennett Square, Pa., a retiree from marketing management at DuPont Co. on the www.delawareonline.com website. Here are some snippets from his post: “We have become so immune to seeing labels such as “Made in China” and “Made in Indonesia” on the products we buy that we accept them as the norm. We welcome the lower prices of the imports as a good thing; forgetting about
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Manufacturing Tech Consumption Continues to Rise

As manufacturing companies across the US try to find solutions to increase productivity and reduce costs, manufacturing technology consumption has increase dramatically. According from statistics from The American Machine Tool Distributions’ Association and the Association for Manufacturing Technology, increases in manufacturing technology consumption jumped more than 66% as of September of this year to almost $400 million. Noted in a recent article from ControlDesign.com, “September 2010 was a watershed in the recovery from the recession of 2008-9,” says Peter Borden, AMTDA president. “The 1,992 units sold this month is the highest number since September of 2008 and demonstrates the resilience
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The Top 3 Key Benefits of CRM for the Healthcare Industry

It’s no secret that healthcare costs and processes are in need of an overhaul, for the benefits of patients and doctors alike. While the government attempts to bring about changes in the downtrodden healthcare industry, another option exists from the perspective of healthcare offices of any size around the US. Customer Relationship Management, CRM offers healthcare providers the potential to manage their practices more effectively which will result in benefits for the providers as well as their patients. Top Three Challenges for the Healthcare Industry Office Efficiency and Record Management Improving Patient Care Balancing Cost and Quality Care CRM’s Answer
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What the Election Results Mean to your Business

According to a recent article from Forbes, the turnover in Congress to a Republican majority offers hope to business owners and supporters of US manufacturing. Both the National Association of Manufacturers and the US Chamber of Commerce supported the Republican bid for the mid-term elections this year, with the goal of revamping taxes and decreases in existing regulations for businesses. “’The picture is really becoming increasingly clear that manufacturers and candidates who support the manufacturing agenda are big winners tonight,’ says Jay Timmons, NAM’s top lobbyist. He noted that important wins for manufacturers include victories by Senate candidates Joe Manchin,
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CRM has a Strong Future in Healthcare for 2011

According to a recent report by Ovum, “”Trends to Watch 2011 – CRM outsourcing”, the business and technology analyst claims it is these industries (healthcare, government and utilities) that will grow at the fastest rate for CRM outsourcers over the next 12 to 15 months. Peter Ryan, author of the report and an Ovum lead analyst, said: ‘Healthcare, government and utilities are the industries most likely to grow their CRM outsourcing footprints in 2011. In fact their growth rate will be well in excess of the overall industry rate for the next few years.’” CRM is the next stage for
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Business Process – When is enough Effective?

E3 Consulting plans to use this blog as a vehicle to promote successful software implementation decisions. Regardless if it’s a classical Enterprise Resource Planning (ERP) solution, a hosted Customer Relationship Management Software (CRM) or even a customized industry specific solution, the facts are real that 60% of software implementations are considered failures. Why is this? The primary reasons are lack of a defined business process, failure to gain management and organizational buy in, organizational change and the impact of the solution and poor project management and over site. Over time we will look at all aspects of business operations and
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