5 Reasons to Hire a Marketing Consultant

You’re a business owner trying to make it in today’s cutthroat environment. You probably know your product or service very well and think it’s a great solution or addition to many consumers. So why aren’t you getting the customers you think you deserve? No one person can be an expert in everything. Why even try? There are professional consultants and agencies that specialize in helping businesses become more successful by assisting them market their brand. A marketing consultant is a marketing professional with expertise in strategies to engage customers and improve business opportunities, both through retaining existing clients and attracting
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Microsoft integration of Linked In with Dynamics 365

The LinkedIn Sales Navigator provides insights on targeting the right companies and how to reach out to the right people within these companies. It also keeps your database of contacts up to date despite the fact that the people with whom you are connected tend to change jobs regularly or positions within an organization Traditional CRM systems keep track of your lists of opportunities and your past contacts, but don’t advise you on what to do next. Microsoft Relationship Sales combines the LinkedIn Sales Navigator with Dynamics 365, offering access business applications which will help sales professionals in determining what
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Microsoft Dynamics 365 and what it can do for your business

There has been a lot of noise in the news lately about Microsoft Office 365 and the cloud but how does this impact you and your business and why should you be planning for the future direction of the business software industry? First of all Microsoft has made it clear that they are putting their money behind software solutions that operate in the cloud, are device independent (can be accessed via a web browser, mobile device or tablet) and can remove the need for on-site hardware and management. The operating system market is not an area of growth for them.
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It isn’t about you its about me!

Why don’t vendors or salespeople get it? Why do they ask me about my business and my goals and my mission? Shouldn’t they know this walking in the door? It’s almost insulting today because most decisions to purchase are made before the salesperson calls or walks through the door. If I did my homework why can’t they take the time to do there’s. You can thank the internet for this. Used to be that good old fashion relationship building and showing true interest and determination was what won the deal but today showing up becomes more of a what else
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Blogging: More Important Than Ever in the Era of Content-Driven SEO

SEO, or search engine optimization, is implemented in a much different way today than just a few years ago. For the most part, SEO is content-driven; this means that original, compelling content drives potential clients to your website and blog, and ultimately boosts rank. This can be accomplished by links to your content from social media sites, sharing of your content through the use of social sharing buttons, or content that is well optimized for search engines in terms of keywords/search terms. Usually, it’s a combination of all of the above that help website pages rank higher in the search
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Microsoft CRM 2013 – Get More Customers. Keep More Customers and Make More Money!

Attracting, winning, and retaining customers is the foundation for success. Thriving businesses find new and innovative channels to attract prospects, execute sales processes to win deals faster, and deliver world-class customer experiences to maximize customer loyalty. Learn about the Microsoft Dynamics CRM vision. Join us for Breakfast, Networking and a Workshop on this new and exciting business tool to help you Get More Customers, Keep More Customers and Make More Money! If you currently use Microsoft CRM or are thinking about it or just thinking about getting your marketing, sales and service in order this workshop will give you tools,
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Developing A Total On Line Presence

Developing a “Total Online Presence” –Why your business needs this to survive By Brad Tornberg, E3 Consulting Partners, LLC. It seems like developing a Total online presence is like eating Elephant – where do you start? For a startup it makes sense to first develop a strategy that defines your differentiation – your unique advantage and you ideal client. Once you have this then you can begin the process of tactical marketing to get your message across. The most important thing you can do is to try to get people to know you. Like you, trust you, try what you’re
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Marketing Trends in 2013

By Brad Tornberg As we come to the end of 2012 its time to look forward and identify some of the top trends that will dominate the landscape in the upcoming new year. 1)     Mobile marketing will surpass desktop marketing – 2012 will see the number of connected mobile users surpass the traditional desktop/laptop community. Smartphones, tablets and other mobile devices are no longer fad or fancy but are the tool of choice for most users looking to buy new or upgrade. This move towards mobile means that marketing methods and campaigns must be optimized for the mobile user. The
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6 Steps to build an effective Sales and Marketing Business Presentation

By Brad Tornberg To me the answer is pretty easy and doesn’t require a lot of crazy creativity. What I find to be the most effective is simple, straight forward and to the point. The presentation in front of a potential prospect should address the following points: 1)      Give me your background. How do I know you can do the job or provide the answer to my business need? Why should I trust you? The history of your world isn’t important to me unless the areas highlighted have specific application to my needs. 2)      What is it you do and
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The 4 M’s of Social Media

Success in Social Media is having a well-defined tactical plan of attack but rarely can you succeed based on this alone. Strategy is the tip of the sword and without it your tactics will probably fail. With that being said there are four important areas you should focus on when implementing any social media tactical campaign. First – What is your Message? What is the purpose of the message? What is the reader supposed to do once they see your message? Is it simple and easy to understand? Does it take a long time to figure out what to do
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