By Brad Tornberg To me the answer is pretty easy and doesn’t require a lot of crazy creativity. What I find to be the most effective is simple, straight forward and to the point. The presentation in front of a potential prospect should address the following points: 1) Give me your background. How do I…
Success in Social Media is having a well-defined tactical plan of attack but rarely can you succeed based on this alone. Strategy is the tip of the sword and without it your tactics will probably fail. With that being said there are four important areas you should focus on when implementing any social media tactical…
By Brad Tornberg Do you ever ask your customers how they would best like to be contacted by you? How frequently? Have you ever asked what types of information can you provide to them that gives value to your relationship? Offer them an incentive to respond to a survey for a free prize and you…
By Brad Tornberg Now that we all understand the importance of business participation in Social Media the next obvious question becomes now that they know you how do you covert them to eventually become a customer? A prospect who knows you somehow found you – a job well done! Now once they see your fresh…
Business Fitness (Part 1) – By Brad Tornberg As the end of the year quickly approaches we all begin the time honored tradition of reflecting on the past year and thinking about plans for the New Year. Most people think in terms of their own self-improvement (such as losing weight or networking more with others)….
Customer Relationship management Solutions tend to track transactional related information from your customers. It tells you what they purchased, what their interests are, what buying patterns they may have and a variety of other metrics that help you anticipate what and when the customer is interested in when it comes to your company and products….
Perhaps you have noticed the trend towards Customer Relationship Management Solutions incorporating social media into their solution set. Microsoft recently announced that their next release of CRM will incorporate many of the popular social media sites being integrated into their solution. Act has already released and continues to enhance these same social accelerators. Salesforce has…
I get many questions from clients and other consultants who specialize in marketing on what is the best CRM solution for a certain type of business. It always makes me wonder what people are thinking about when they go to find a software solution to help manage, nurture and convert leads to sales. It should…
I have been busy this summer planning the next few months of business development and just completed an article on my other blog for MarketSimplicity about planning. You can read this at www.marketsimplicity.wordpress.com so in keeping with the spirit of the end of summer theme and things to do for the fall; I felt this…
I always look at the summer in two ways. First it’s extremely important as a business owner to take down time and relax. Mental freshness is sometimes the biggest roadblock for business innovation. Sometimes rest can be regenerative in terms of your creativity skills thus the benefits of taking a break. The second benefit of…
