The 4 M’s of Social Media

Success in Social Media is having a well-defined tactical plan of attack but rarely can you succeed based on this alone. Strategy is the tip of the sword and without it your tactics will probably fail. With that being said there are four important areas you should focus on when implementing any social media tactical campaign. First – What is your Message? What is the purpose of the message? What is the reader supposed to do once they see your message? Is it simple and easy to understand? Does it take a long time to figure out what to do
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Some great tips and ideas to think about as you roll out your marketing plans for 2012

By Brad Tornberg Do you ever ask your customers how they would best like to be contacted by you? How frequently? Have you ever asked what types of information can you provide to them that gives value to your relationship? Offer them an incentive to respond to a survey for a free prize and you may show your customers you respect the value of their tie and promise not to bother them with information that is not relevant. The customer now dictates the relationship and when they are ready to buy. If you provide too much information and marketing at
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Social Media as part of a Marketing System

By Brad Tornberg Now that we all understand the importance of business participation in Social Media the next obvious question becomes now that they know you how do you covert them to eventually become a customer? A prospect who knows you somehow found you – a job well done! Now once they see your fresh content that adds value they will begin to like you and your message follow you or even give you permission to email them important information. Once they begin to see your core differentiator (what makes you different form the competition) and follow your message and
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Business Fitness Introduction

Business Fitness (Part 1) – By Brad Tornberg As the end of the year quickly approaches we all begin the time honored tradition of reflecting on the past year and thinking about plans for the New Year. Most people think in terms of their own self-improvement (such as losing weight or networking more with others). While individual goals are of key importance to one’s success, how many business people look at their business in the same manner? Business is a competitive sport. You need to have a good team around you with a few superstars to win. The business has
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Social CRM – The True Picture of What Your Customer Thinks

Customer Relationship management Solutions tend to track  transactional related information from your customers. It tells you what they  purchased, what their interests are, what buying patterns they may have and a  variety of other metrics that help you anticipate what and when the customer is  interested in when it comes to your company and products. Social media allows you to integrate what the customers are  saying as well as look at the transactional data to get a better picture of the  customer (and prospect) overall. It means gathering all of the social data from  all the social sites and then
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It’s all who you know – CRM and Social Marketing

Perhaps you have noticed the trend towards Customer Relationship Management Solutions incorporating social media into their solution set. Microsoft recently announced that their next release of CRM will incorporate many of the popular social media sites being integrated into their solution. Act has already released and continues to enhance these same social accelerators. Salesforce has many new tools that allow you to monitor and collect information form social sites into their CRM solution. The real question is why is this trend happening? Is it because of the current popularity of all of these sites or for a bigger and better
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What CRM is best for my business?

I get many questions from clients and other consultants who specialize in marketing on what is the best CRM solution for a certain type of business. It always makes me wonder what people are thinking about when they go to find a software solution to help manage, nurture and convert leads to sales. It should always start at defining the needs of the business first. Are they small or large in size? Can they support taking care and managing the “technical” side of a CRM solution or is a hosted solution off premise a better alternative? Sometimes the answer to
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Getting Ready for the Fall

I have been busy this summer planning the next few months of business development and just completed an article on my other blog for MarketSimplicity about planning. You can read this at www.marketsimplicity.wordpress.com so in keeping with the spirit of the end of summer theme and things to do for the fall; I felt this would be a good idea to point out a few smart things you can be doing for the last part of 2011. First take some backups – your email, on line bank and other statements/information, bookmarked internet favorites etc. These are little things that you
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Time to Plan and Get Ready for the Fall!

I always look at the summer in two ways. First it’s extremely important as a business owner to take down time and relax. Mental freshness is sometimes the biggest roadblock for business innovation. Sometimes rest can be regenerative in terms of your creativity skills thus the benefits of taking a break. The second benefit of the summer is it gives you a chance to refocus on the last three business development months. I say three months because unless you are well into the sales cycle or get lucky enough to find those people who realize it’s use it or lose
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Are You Ready?

I wanted to give you a few more ideas that can help you attract new clients and grow your business. What can you say to your clients or prospects to make them ask “huh, what did you just say?” Make your statements so outrageous that they ask you to prove it. And then prove it. If you are in a retail business – do not sell the products. Sell the experience of your store. This is the biggest reason retail business go out of businesses so quickly – they are there to discount products – and that is it. (re-read
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