Will the Duct Tape Catalyst Program Help You Grow Your Business?

To understand what truly makes the Duct Tape Catalyst Program and organization so unique and powerful, you must ask and answer these questions for yourself: What aspects of your marketing are you working on and what are your top areas of concern right now? What would be your reason for going through the Duct Tape Catalyst Program? What would it mean to you to have a part time Marketing Director at your side to help you succeed and evolve? What would it mean to you to have a consultant who has been through what you’re going through now… and has
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The Continuing Evolution of Social Media for Business

There was an interesting article in Destination CRM this week. Basically it confirms the facts that there is a rise in companies in the United States using social media as a means to get new business. The facts are as follows: 50 percent of businesses in the U.S. use Web sites like Twitter to engage, connect with, and inform existing customers. In the U.S., 55 percent of firms encourage their employees to join social networks like LinkedIn and Xing. 38 percent of U.S. companies dedicate up to 20 percent of their marketing budgets to business social networking activities. Globally, the
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Small Businessman’s Alert: Airline Rate Hikes Soar as Customer Service Plummets

Any small business owner who travels for their company has felt the pinch over the last year or more of the rapidly increasing airfare rates, coupled with the now expected baggage fees. In a recent study from MarketTools, the proof of the growing negative feedback from travelling customers, including small business travelers, is in the statistics. Here’s a snippet of their findings: 43 percent of customers are uncomfortable aboard the plane 41 percent are frustrated with ticket prices and fees 34 percent are dissatisfied with in-flight service Social Media has been the medium where many a disgruntled traveler notes their
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It May Be Your Business, But You Don’t Have to Manage the Big (and Little) Decisions Alone

As a business owner, you face challenges every day that require you to make decisions that can have a drastic effect (both positive and negative) on your business. This is a fact that can be trying and hard to manage. You need a business partner who can help guide you through the hurdles that lay in your path and help guide you to the best future your company can achieve. Think about this… When you’re born you have support (your parents) that show you how to do things… how to avoid hurting yourself… and how to handle the challenges you
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CRM and Social Media: Making Progress

My recent trip to the Microsoft Convergence Conference really put into perspective where the futures of business applications are evolving towards. The most obvious two are Cloud Computing and Social Media. Realizing that residual income streams can make as much money as selling software products, Microsoft continues to invest heavily in bringing all of their solutions into the cloud. Showcased at the conference were Azure technologies, integrated into on-premise applications. Connectors taking cloud based data and bringing it into and conversant with applications such as Microsoft CRM and others is allowing installed and heavily leveraged Microsoft users a little flexibility
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The Business Marketing Catalyst – Yes, You CAN Be More Successful…

Being in your own business may be the most rewarding thing you’ve ever done. Chances are, it’s the most challenging as well. What you’re about to discover is a proven process that accelerates your business success – and helps you achieve whatever life goals you want to achieve. As an Authorized Consultant of Duct Tape Marketing, which is one of the most successful marketing consulting companies in the world, I can speak from truth and experience while saying: “I seriously wish that something like this was available back when I was just starting in business!” First, what you’re about to
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Here’s How The Duct Tape Catalyst Program Works For You and Your Business…

The Duct Tape Catalyst Process consists of a 6 month formula that guarantees to help you grow your business. I’ll introduce the formula now and go into more detail later: Step 1: Diagnostics The first step in the Duct Tape Marketing Process is to do a thorough audit of your current marketing skills. The goal is to isolate the precise areas in your marketing that are your biggest assets and opportunities. Notice the difference? While most consultants focus in on your weaknesses, the Duct Tape Catalyst Program hones in one what you do best. This, by far, is the quickest
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It’s All in Who you Know: CRM and Social Media Marketing

We’ve all heard the phrase “It’s WHO you know, not WHAT you know, that matters”, right? Well, that can apply truthfully to your business, at least when you’re talking about building your brand awareness and the leads that follow. Any company has a database of existing, past and prospective clients who represent the bottom line sales potential for that business. Those that use a CRM system, like Microsoft CRM, also know that the key to utilizing those lists of names, addresses, numbers and emails effectively falls to the potential that a strong CRM process offers. When a company maintains their
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Want to Improve your Lead Generation – the Not so Easy Answer

I am constantly bombarded with the same question: “How can I quickly and easily improve my lead generation or sales numbers?” A fair question…not so easy to answer. The biggest challenge in answering this is that I usually have no idea what you are doing now to generate revenues through marketing and advertising. We all want a magic pill that cures all ills, comes in 1,000 packs for $5, and delivers instantaneous results…right? It just doesn’t exist. But what does exist is a proven recipe for marketing success. One part of the recipe forgotten or ignored…and the end results won’t
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Group Catalyst Program – 1: Leverage Your Existing Marketing Assets

Have you been floundering with the right way to approach your marketing plan? Not sure how to pinpoint the Who, What, Where, When and Why of your next business marketing campaign? Waste not, want not, I always say. The first step in our powerful 12-part Group Catalyst Program will help you to identify your existing marketing assets, and help you facilitate a plan of action to make use of what you already have in your marketing arsenal. Customer Relationship Management Database Do you have a compilation of your existing client and prospects recorded in a CRM database? If you do,
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