Get Specific with your Marketing Target: CRM and Marketing Segmentation

Our last post covered an overview of the progressive relationship between CRM and your business marketing campaign. Now, we’re going to delve a little further into how CRM records drive effective market segmentation. ___________________________ Selecting your target market for a business marketing campaign is the driver behind both the criteria and the success potential of your marketing goals. In other words, before you can decide what you’re going to promote and how you’re going to promote it, you need to decide who you plan on reaching out to with any particular marketing campaign. Pinpoint your Market Your CRM, customer relationship
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CRM and Small Business Marketing: It’s a Progressive Relationship

Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM system needs to be managed effectively to be sure that you can cater to that return customer base as effectively, and as often, as you can. The question for most small business owners is, how? You and your staff painstakingly manage your client records in a timely fashion, you know all you need to know about their needs and they
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Take Control of your Daily Operations to Bring Back the American Manufacturing Sector

With all the conversation going on about a potential return to strength for the US Manufacturing industry, I found a point of contention and formed a rebuttal to a post by Thomas C. Gibson of Kennett Square, Pa., a retiree from marketing management at DuPont Co. on the www.delawareonline.com website. Here are some snippets from his post: “We have become so immune to seeing labels such as “Made in China” and “Made in Indonesia” on the products we buy that we accept them as the norm. We welcome the lower prices of the imports as a good thing; forgetting about
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‘Tis the Season to Think about Change – for your Business

The vacation time is being used; offices and desks are becoming more and more vacant from mid- December on. Staff and employees tend to use the end of the year as a mini-vacation time, taking a break to enjoy the events of the season. Emails and meetings will be light, budgets have been discussed and set and executives have the time to assess the potential the business has for the next year. US Manufacturing is poised for a strong return in the coming year, and the estimated manufacturing technology consumption shows that business owners are utilizing the powerful tools and
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Budget Talks? Bring in a Business Consultant to Rebuild your Day to Day Operations

As executives sit down to discuss 2011 budgets for their businesses, one cost-cutting factor that can be overlooked. The processes in any company’s day to day operations may cause a drag on the potential profits. In other words, how your go about their daily jobs may be able to be streamlined for efficiency, creating an enhanced work environment that could elicit higher productivity. Often, budget talks lead to discussions about cutting, cutting marketing options, cutting staff, cutting overtime to create a higher potential for profits in the coming year. The problem with cuts – they can effect employee moral which
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