Your business is a serious contender in your industry and you have worked diligently to keep it there. That being said, you know you could be more competitive, or even move into a new bracket in the ladder ahead of your competition if you only had the right small business marketing plan in place. Often times, small…
Our last post covered an overview of the progressive relationship between CRM and your business marketing campaign. Now, we’re going to delve a little further into how CRM records drive effective market segmentation. ___________________________ Selecting your target market for a business marketing campaign is the driver behind both the criteria and the success potential of…
Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM system needs to be managed effectively to be sure that you can cater to that…
With all the conversation going on about a potential return to strength for the US Manufacturing industry, I found a point of contention and formed a rebuttal to a post by Thomas C. Gibson of Kennett Square, Pa., a retiree from marketing management at DuPont Co. on the www.delawareonline.com website. Here are some snippets from…
The vacation time is being used; offices and desks are becoming more and more vacant from mid- December on. Staff and employees tend to use the end of the year as a mini-vacation time, taking a break to enjoy the events of the season. Emails and meetings will be light, budgets have been discussed and…
As executives sit down to discuss 2011 budgets for their businesses, one cost-cutting factor that can be overlooked. The processes in any company’s day to day operations may cause a drag on the potential profits. In other words, how your go about their daily jobs may be able to be streamlined for efficiency, creating an…
