Blogging: More Important Than Ever in the Era of Content-Driven SEO

SEO, or search engine optimization, is implemented in a much different way today than just a few years ago. For the most part, SEO is content-driven; this means that original, compelling content drives potential clients to your website and blog, and ultimately boosts rank. This can be accomplished by links to your content from social media sites, sharing of your content through the use of social sharing buttons, or content that is well optimized for search engines in terms of keywords/search terms. Usually, it’s a combination of all of the above that help website pages rank higher in the search
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Marketing Trends in 2013

By Brad Tornberg As we come to the end of 2012 its time to look forward and identify some of the top trends that will dominate the landscape in the upcoming new year. 1)     Mobile marketing will surpass desktop marketing – 2012 will see the number of connected mobile users surpass the traditional desktop/laptop community. Smartphones, tablets and other mobile devices are no longer fad or fancy but are the tool of choice for most users looking to buy new or upgrade. This move towards mobile means that marketing methods and campaigns must be optimized for the mobile user. The
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Are you a manufacturing business that needs help?

Are you a manufacturing business that… Needs better information? Would like to improve operational efficiencies and reduce expenses? Could use more customers? Could benefit from mobile device access to information? Is dealing with shrinking profit margins? Has rising supplier costs and offshore competition? The right management systems can transform a busy Manufacturing company. The ability to streamline your operation will save you both time and money. Are you taking advantage of the latest technology in the operation of the company? Are you using the latest mobile devices to access your data remotely? Do you want to take advantage of Cloud technology
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The 4 M’s of Social Media

Success in Social Media is having a well-defined tactical plan of attack but rarely can you succeed based on this alone. Strategy is the tip of the sword and without it your tactics will probably fail. With that being said there are four important areas you should focus on when implementing any social media tactical campaign. First – What is your Message? What is the purpose of the message? What is the reader supposed to do once they see your message? Is it simple and easy to understand? Does it take a long time to figure out what to do
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Some great tips and ideas to think about as you roll out your marketing plans for 2012

By Brad Tornberg Do you ever ask your customers how they would best like to be contacted by you? How frequently? Have you ever asked what types of information can you provide to them that gives value to your relationship? Offer them an incentive to respond to a survey for a free prize and you may show your customers you respect the value of their tie and promise not to bother them with information that is not relevant. The customer now dictates the relationship and when they are ready to buy. If you provide too much information and marketing at
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Innovation in Customer Service – The Next Frontier

Innovation in Customer Service is the next frontier. Yes products evolve and get easier to use, more efficient and streamlined but what do they do to make the customer experience better? People will use anything that makes life more efficient and are willing to pay for ease, convenience and offerings that cater to their needs, work to fit their lifestyle or circumstances and looks and feels like a personalized experience. Some hotels for example now let you check in and out on a 24 hour rolling basis making it an innovation that directly impacts the customer experience. If the customer
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Manufacturing ERP Software Perspective

I was encouraged the other day when I read the NY times report on how Manufacturing is growing again in the US. Certain products and industries we still continue to dominate and our capital and technology leadership still favor production in the United States. What restricts manufacturing from dominating is in the application software space. With all of the push today towards sexier technology use- social media, internet, etc. there still remains somewhat of a technological lag in terms of Flexibility and ease of use of Core Enterprise Resource Planning (ERP) software systems. The problem isn’t the way calculations are
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Social Media as part of a Marketing System

By Brad Tornberg Now that we all understand the importance of business participation in Social Media the next obvious question becomes now that they know you how do you covert them to eventually become a customer? A prospect who knows you somehow found you – a job well done! Now once they see your fresh content that adds value they will begin to like you and your message follow you or even give you permission to email them important information. Once they begin to see your core differentiator (what makes you different form the competition) and follow your message and
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Reflections on Penn State, the Eagles and Social Media

The revelations over the last week concerning Penn State is a sad story that in one single event brought down one of the best known brands in our country – the squeaky clean brand called “Penn State”. Yes it’s still a great academic institution and yes they will survive this disaster because there are so many successful graduates in our business community that will see that it does get fixed but it points out a few things that are worth mentioning in terms of brand and social media. I used to have a boss who always said – one atta
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Social CRM – The True Picture of What Your Customer Thinks

Customer Relationship management Solutions tend to track  transactional related information from your customers. It tells you what they  purchased, what their interests are, what buying patterns they may have and a  variety of other metrics that help you anticipate what and when the customer is  interested in when it comes to your company and products. Social media allows you to integrate what the customers are  saying as well as look at the transactional data to get a better picture of the  customer (and prospect) overall. It means gathering all of the social data from  all the social sites and then
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