In marketing, lead generation is the initiation of consumer interest or inquiry into the products or services of a business. Getting leads from your target market is a crucial first step in your success. Of course, what you do with those leads matters as well. Some things you can use them for are building your…
Marketing your business is mandatory for success. You may offer the best product or service in the world, but if no one knows about it or buys it, you’re doomed for failure. But how do you and your skeletal marketing team (if you even have one) does all the things necessary to market your business…
Manufacturing companies have many options when it comes to ERP solutions. Many don’t realize the type of manufacturing requires different ERP software capabilities. It’s important to choose the ERP software system that fits with the type of manufacturing you do. There are basically two types of manufacturing: discrete and process. Discrete Manufacturing Discrete manufacturing refers…
Improving your business is a critical factor in keeping up with emerging technology and your competitors. Using a proven business process improvement strategy is an effective way of establishing continuous improvement efforts. Business Process Improvement (BPI) is a methodology that identifies operations and employee skills where improvements will streamline procedures, make workflow more efficient and…
Implementing technology solutions and changes may seem like a daunting task, but its principles really boil down to the good old triangle of People, Processes and Technology. You need to align all three elements in any project to ensure a change process will work as needed. There have been many discussions over the three elements…
Enterprise Resource Planning (ERP) projects are implemented in order to reduce cost, streamline existing business processes and to have a greater visibility in operations that helps in making faster and informed decisions. Sounds like a perfect solution, right? Then why do so many of ERP projects fail? There are a number of reasons for the…
By definition, customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth. To answer the question, “What is the…
There are a number of methodologies and tools in use for automating and improving business processes. One we’d like to discuss here is called Kaizen. The Kaizen concept originated in Japan, born out of necessity to recover from the devastating effects following WWII. The premise behind Kaizen (taken from the Japanese word for improvement, change…
You’re a business owner trying to make it in today’s cutthroat environment. You probably know your product or service very well and think it’s a great solution or addition to many consumers. So why aren’t you getting the customers you think you deserve? No one person can be an expert in everything. Why even try?…
The manufacturing industry has become increasingly competitive. The need to design, build and deliver the highest quality products in the timeliest manner at the lowest cost possible is essential to win and retain customers. Enterprise Resource Planning, or ERP, can be the answer to manufacturing businesses looking for an integrated solution that encompasses all aspects…
