Is your client base made up of busy executives, small business owners or other on-the-go professionals? Maybe you market to consumers? Both of these groups fall into the realm of mobile marketing, and your CRM system is in place to give you the data you need to start a mobile marketing plan. Mobile marketing is a powerful…
Your contact database in your CRM system isn’t just a list of those all-important names and numbers attached to your clients and prospects; it’s the key to launching a successful email marketing plan. As mentioned in our previous post discussing Getting Specific with your Marketing Target: CRM and Marketing Segmentation, it is the detail with…
It’s been discussed how a current customer relationship management system, CRM, can effectively allow the creation of a target market segmentation as the first step of a small business marketing strategy. This segmentation answers the WHO aspect of building a marketing strategy, which then leads us to the WHAT, WHEN and HOW steps. Knowing to…
Our last post covered an overview of the progressive relationship between CRM and your business marketing campaign. Now, we’re going to delve a little further into how CRM records drive effective market segmentation. ___________________________ Selecting your target market for a business marketing campaign is the driver behind both the criteria and the success potential of…
Your business relies on your return-customer base even more than it does your new clientele. The fact is, return clients are more apt to make purchases and turn to your brand for their needs. With this in mind, your CRM system needs to be managed effectively to be sure that you can cater to that…
With all the conversation going on about a potential return to strength for the US Manufacturing industry, I found a point of contention and formed a rebuttal to a post by Thomas C. Gibson of Kennett Square, Pa., a retiree from marketing management at DuPont Co. on the www.delawareonline.com website. Here are some snippets from…
As manufacturing companies across the US try to find solutions to increase productivity and reduce costs, manufacturing technology consumption has increase dramatically. According from statistics from The American Machine Tool Distributions’ Association and the Association for Manufacturing Technology, increases in manufacturing technology consumption jumped more than 66% as of September of this year to almost…
It’s no secret that healthcare costs and processes are in need of an overhaul, for the benefits of patients and doctors alike. While the government attempts to bring about changes in the downtrodden healthcare industry, another option exists from the perspective of healthcare offices of any size around the US. Customer Relationship Management, CRM offers…
According to a recent article from Forbes, the turnover in Congress to a Republican majority offers hope to business owners and supporters of US manufacturing. Both the National Association of Manufacturers and the US Chamber of Commerce supported the Republican bid for the mid-term elections this year, with the goal of revamping taxes and decreases…
According to a recent report by Ovum, “”Trends to Watch 2011 – CRM outsourcing”, the business and technology analyst claims it is these industries (healthcare, government and utilities) that will grow at the fastest rate for CRM outsourcers over the next 12 to 15 months. Peter Ryan, author of the report and an Ovum lead…
